Press Release 12.1

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For more information contact

Tom T. Tran

Mountain East Medical Center

911

TomTran.EastMedical.org

 

 

For release after 11 a.m

Friday Oct. 23

Bob Wilkinson the head of the purchasing department for Mountain East Medical Ceneter will be resigning from the hospital. He will be replaced by the assitant head of depatemant Jonny Toler. Toler has been with the hospital for 13 years, originally hired as a pharamacist, and has been with the purchasing department since 1978.

Toler's wife works with Mountain East Medical Center as a gynecologist.

Wilkinson will be taking a job with City Memorial Hospital.

Hospital administrator gave the following statement: "Bob's ability will be greatly missed at this hospital but I know Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going. I have great faith in him and in the hospital."

Toler gave the staement, "This hospital means a great deal to me and my family, and I will give my best efforts to make our purchasing department the best. I learned from a fine man, Bob Wilkinson, and I hope I can continue to build on the foundation he's established."

Mountain East Medical Center saving the world one person at a time since 1928.

Press Release

BOSTON

GOOGLE GLASS

FLYING CAR

Ad Summary

 Tons of interesting things going on in the ad world! NESTLE is trying to cut down it's cost in advertising. With an economy rapidly falling and customers are becoming more conservative with there money rather than throwing it left and right, companies are having to get more creative. Nestle plans on giving their media work (social included in this) into the complete control of Group M. Group M has managed media for Kohls ($350 million) and Farmers Insurance ($150 million) and Nestle hopes that Group M can make them even more successful as well as conserve there money. The marketer managed a grand total of $750 million in the year of 2012. Nestle has stated that they are excited to work with Group M in 2014.

In other news Aereo (a company that uses antennas to get free channels for Americans) is getting attacked by Fox news. Fox is claiming that the business Aereo is a "theft" taking away channel signals that should be earning them dollars. Aereo on the other hand is claiming that Americans should have access to free air waves and they are simply providing a service to do so. Over 50 million Americans use antennas to get their television and Aereo is highly disappointed that they had to take this case to court. They will have to negotiate in order to give Fox news some compensation to "give away" their channel on the antenna network. 

Aereo vs. Fox

Ad Critique

Tommy Tran

Canon  AE-Bruce Crenshaw

1.) Satisfied

2.) The main character Bruce Crenshaw has the camera in one picture smiling and the other he is hitting a golf ball far thus implying his camera helps complete his life.

3.) That the character is happy with his life.

4.) To go out and complete their lives by buying a Canon Camera


LINK

Persuaders Homework

In the Persuaders video I learned a lot about the advertising world. One of the most interesting parts for me personally was when the CEO of a company called out the artists in the advertising world. He said that most of them were just people who didn't make it into the movies or into their artistic field. He said that the ads would end up looking good but might not sell well due to the artistic integrity of some artists. This is rather insulting to an extent because if it looks good it should sell essentially. Maybe the concept needs to be adjusted or the message needs to be more clear but if something is of the highest quality of it's trade then it's more on the product to actually back the commericial.

The control aspect of the ad world kind of intimidates me. The fact that companies will spend millions of dollars in trying to come up with formulas to see what the public will like, how it will react, and what will get them to buy the products. Again, it is insulting that ad companies think that the core of the American is to buy, buy, buy and react without any thought.

Song and it's message was an overall good but just crowded and a bit too late. It's kind of sad to see a company get so close but fall short of what they wanted. An emotional attachement or loyality to a company is hard to build without time and a ton of money. The theory of "breaking through the clutter" is one that I will have to consider more often during the next few years of my life. How does one break through the clutter? Make something unique, dependable, but also presented the best.

G.O.S.P.E.L (project)

http://www.youtube.com/watch?v=jyYFxp7apl4

The gospel is one of the hardest things to talk about for any young Christian. It can be terrifying, awkward, and to be honest just uncomfortable. Yet God didn't call Christians to have comfortable lives, just like Jesus Christ didn't have a comfortable life here on Earth. Therefore we should be prepared to go out into the world and share our faith with relentless and reckless love.

Ray Comfort often talks about the 4 items doctor, patient, disease, and cure. If you came to a doctor and were sick, expecting to be healed, but told you were completely okay and went home and died, you would be furious! The doctor was supposed to do his job and do everything he can to help you, heal you, make you return to perfect health. Even worse if the doctor knows that you are sick, has the cure, and doesn't do a thing. We have to picture our world like this. Our world is full of sick people, patients, who have the disease SIN. The only way to cure this disease is with a cure. That cure is Jesus Christ.

Often people ask: how do we share our faith?

Love. God is love therefore show love to everyone. The Bible says "They will know us by our love..." Our actions will speak much louder than our words. The world should see us as different, something strange, yet something that is attractive. They should feel loved by our words, our aura, our actions.

Go out into the world and be the change you so desperately wish to see. 

8.1 and 8.2 Homework

8.1

Basketball Death

Earlier this morning a fifteen year old freshman basketball player died during practice. Todd White, collapsed while running during a practice game and was pronounced dead at Central Valley Memorial Hospital after multiple efforts to revive him. This is simply a horrific event for the White family and this community. We grieve with the family, team, and friends of Todd White.

Energy Plan

The secretary of Interior, Grace Green, announced a new $800 million energy plan while traveling through western United States on a three-day tour. The plan calls for a five-year program to reduce strip mining but ease licencing of new nuclear power plants. Green praised the plan claiming that it will reduce the depedence on foreign oil and help America become a greener nation.

8.2

Faculty Death

Professor of Education, Elizabeth Billson died at the age of 58. She had been battling cancer for over 10 years. She won the university's "Outstanding Professor award" just last year after 36 years of teaching. The university has estimated that she has taught over 10,000 future teachers in her career as well as affected countless lives. She will be missed.

Wreck

Two trucks collided last night on I-59, causing a traffic jam on the highway. Fuel from the trucks had caused the road to be slick as one truck drive pulled out in front of the other causing one to hit his brakes and the other to skid into each other. Both of them are unhurt but their trucks are damaged imensely. Both are cited for speeding and wreckless driving.