In the Persuaders video I learned a lot about the advertising world. One of the most interesting parts for me personally was when the CEO of a company called out the artists in the advertising world. He said that most of them were just people who didn't make it into the movies or into their artistic field. He said that the ads would end up looking good but might not sell well due to the artistic integrity of some artists. This is rather insulting to an extent because if it looks good it should sell essentially. Maybe the concept needs to be adjusted or the message needs to be more clear but if something is of the highest quality of it's trade then it's more on the product to actually back the commericial.
The control aspect of the ad world kind of intimidates me. The fact that companies will spend millions of dollars in trying to come up with formulas to see what the public will like, how it will react, and what will get them to buy the products. Again, it is insulting that ad companies think that the core of the American is to buy, buy, buy and react without any thought.
Song and it's message was an overall good but just crowded and a bit too late. It's kind of sad to see a company get so close but fall short of what they wanted. An emotional attachement or loyality to a company is hard to build without time and a ton of money. The theory of "breaking through the clutter" is one that I will have to consider more often during the next few years of my life. How does one break through the clutter? Make something unique, dependable, but also presented the best.
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