Tons of interesting things going on in the ad world! NESTLE is trying to cut down it's cost in advertising. With an economy rapidly falling and customers are becoming more conservative with there money rather than throwing it left and right, companies are having to get more creative. Nestle plans on giving their media work (social included in this) into the complete control of Group M. Group M has managed media for Kohls ($350 million) and Farmers Insurance ($150 million) and Nestle hopes that Group M can make them even more successful as well as conserve there money. The marketer managed a grand total of $750 million in the year of 2012. Nestle has stated that they are excited to work with Group M in 2014.
In other news Aereo (a company that uses antennas to get free channels for Americans) is getting attacked by Fox news. Fox is claiming that the business Aereo is a "theft" taking away channel signals that should be earning them dollars. Aereo on the other hand is claiming that Americans should have access to free air waves and they are simply providing a service to do so. Over 50 million Americans use antennas to get their television and Aereo is highly disappointed that they had to take this case to court. They will have to negotiate in order to give Fox news some compensation to "give away" their channel on the antenna network.
Aereo vs. Fox
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